marketing-social

¿Qué es el marketing en redes sociales?

El social media marketing (o marketing en redes sociales) es parte de un plan de marketing más abarcativo y general. En líneas generales, se trata de una serie de estrategias y herramientas orientadas a promover la comunicación con tu público objetivo a través de las redes sociales.

Esta apertura de canales, no solo favorece y afianza el vínculo con tu comunidad, sino que va a permitirte crear nuevas oportunidades de venta. Por otra parte, estar presente en estas plataformas se volvió un requisito fundamental. Y esto vale tanto para grandes empresas como para emprendimientos que recién dan sus primeros pasos.

Como usuarios damos por sentado que cualquier negocio cuenta con una vía de comunicación al cual podemos recurrir para hacer consultas o conocer más en detalle.

Promover un espacio de conversación con tus clientes no se trata únicamente de abrir un canal de recepción de consultas, por ejemplo. Las acciones enmarcadas dentro del social media marketing buscan transmitir el tono y la voz de tu marca con el objetivo de crear un impacto en tus ventas.

En otras palabras, las estrategias de comunicación que pongas en marcha se van a orientar a estar visible en las redes sociales de tus consumidores. Al tener presente tu negocio o emprendimiento, las chances de conseguir nuevos clientes, fidelizar a quienes ya te conocen e, incluso, promover la recomendación de tus productos, ¡aumentan muchísimo!

La clave del social media marketing está, entonces, en desarrollar las estrategias que te van a permitir entrar en contacto con tu audiencia y obtener resultados a partir de eso.

Pero… ¿cuáles son exactamente esas acciones del marketing en redes sociales? ¿Qué estrategias se pueden poner en marcha? ¡Vamos a verlo!

Acciones en el social media marketing

Como dijimos, la gestión de las redes sociales es un punto clave en todo emprendimiento. Una tienda online, por ejemplo, puede utilizar las plataformas digitales para anunciar novedades, responder consultas o generar contenido de valor para sus seguidores.

Vamos a conocer en detalle cuáles son las acciones que podés implementar desde el social media marketing para impulsar tu negocio.

Publicidad en redes sociales

Seguramente escuchaste hablar de los anuncios pagos en las redes sociales. Se trata de publicaciones a las que asignás un presupuesto para que el algoritmo las muestre a las personas que cumplen con determinadas características, previamente definidas.

Hay dos puntos clave a la hora de implementar promociones en tus redes sociales:

🎯 1. Definir un objetivo para poder medir resultados posteriormente. En Facebook o Instagram puede ser incrementar tu alcance, obtener más interacciones en una publicación, generar tráfico hacia tu sitio web, entre muchos otros. En Twitter hay opciones similares y, también, la posibilidad de promocionar cuentas o tendencias para generar comunidad.

👥 2. Segmentar al público que va a recibir el anuncio. No todas tus promociones van a estar dirigidas a las mismas personas. Por ejemplo, si querés aumentar tu alcance para que te conozcan nuevos clientes potenciales, no le vas a mostrar esa publicidad a quienes ya realizaron una compra en tu tienda virtual.

Las posibilidades aquí son realmente muchas, así que vale el esfuerzo estudiarlo en detalle para conseguir grandes resultados.

demo-attachment-1625-big-5-img

Building the Google Web UI

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

demo-attachment-892-big-img

Grow Your Business & Start

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

demo-attachment-1621-big-2-img

Search Engine Marketing Share

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.